Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad

Spot highlights platform's originals, including those in the running for awards Sunday night

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Just in time for the Emmys, Amazon Prime Video is taking the wraps off a new creative campaign highlighting what it hopes will soon be its award-winning programming, urging audiences to visit its platform for programs that “Change the Narrative.”

In a new spot, Prime Video Emmy-nominated titles like The Boys and The Underground Railroad are highlighted alongside the platform’s original films like Coming 2 America, Borat Subsequent Moviefilm and Sound of Metal, beloved and previous award-winning series like The Marvelous Mrs.



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