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From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship, the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March.
This is Allstate’s third year as an NCAA corporate partner.