After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

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FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s opening credits. But now, the network's marketing team is quieting things down for the next phase of the campaign: a new PSA urging movie theater audiences to silence their cellphones.

The spot, which will begin airing Friday in Spotlight Cinema Networks' 200 art house venues nationwide, features Archer and Lana, the stars of FX's hit animated comedy.

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