After Last Year’s Snowed-Out Upfront, Hallmark Returns With ‘Celebration,’ Not Presentation

Network execs spotlight brand’s stability and safety for marketers

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Hallmark Channel prides itself on consistency. Viewers and advertisers always “know what to expect” from the brand, said Ed Georger, evp of ad sales and digital media, Crown Media Family Networks.

However, that mantra was briefly jettisoned a year ago, when a snowstorm blanketed the northeast and forced Crown Media to cancel its annual upfront event at New York’s Rainbow Room. Instead, CEO Bill Abbott, Georger and Hallmark movie mainstays Candace Cameron Bure and Danica McKellar appeared

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