Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

Extended sales and ecommerce boom drive retailers to OTT channels

Marketers have been using interactive ad formats on platforms like Roku more than they have in past holiday seasons. ChefBoyRG/Filo/JakeOlimb/Getty Images

By Kelsey Sutton

November 25, 2020

Black Friday is still a couple days away, but for ad-supported streaming services and connected TV platforms, this holiday advertising season is already its biggest, longest and busiest one ever.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.