ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume

Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller agencies but is happy with the deals overall. An industry source places the CPM increases between four and five percent; another says volume is down across the board and ABC is no exception.

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