Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
Much like in the movie industry, it's a given that if a TV series becomes a massive hit, the show's network will do everything it can to turn it into a franchise and keep those audiences coming back for years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in