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5 Questions Everyone Has About a Paramount-WBD Merger

Adweek asked industry experts everything you need to know about the potential deal

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And so it begins…

Following Paramount’s recent announcement that it’s rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss a possible merger.

A deal between Warner Bros. Discovery and Paramount could have far-reaching implications throughout the media landscape, with Paramount’s movie studio and CBS broadcast network potentially coming under the WBD umbrella, not to mention another major streaming rebrand on the horizon.

The discussions are preliminary, so nothing may come from it.



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