4 Ways NewFronts Made Video Accessible for Business-to-Business Brands

The future of B-to-B may be to replicate B-to-C tactics

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The 11th annual NewFronts wrapped up late last week in New York City, and we learned that video is now everywhere, which should excite marketers regardless of their industry. Video is more than an exciting medium; it amplifies the intended emotion in a brand’s story at a level that banner or text ads simply can’t achieve.