4 Ways NewFronts Made Video Accessible for Business-to-Business Brands

The future of B-to-B may be to replicate B-to-C tactics

B2B brands who get involved in video will be jumping into a movement in its infancy. Getty Images

The 11th annual NewFronts wrapped up late last week in New York City, and we learned that video is now everywhere, which should excite marketers regardless of their industry. Video is more than an exciting medium; it amplifies the intended emotion in a brand’s story at a level that banner or text ads simply can’t achieve.

@PenryPrice Penry Price is vp of global sales for LinkedIn’s Marketing Solutions.