4 Steps for Cracking the Code of Branded Entertainment

Brands need experienced TV producers to help them get it right

A business man on the telephone; Surrounded by a laptop; video camera, a camera, and a cellphone
TV producers can help brands maximize the effectiveness of branded entertainment. Getty Images

Let’s face it—2019 is not an easy time to be a marketer. As a result of both cultural and consumer shifts, brands spanning industries and categories are facing the same three business challenges: cultural tension, changing behaviors and insatiable appetites.

Jessica Benchemam is the executive producer of Alibi Content.