Shiv Gupta
Shiv Gupta is a principal at Quantum Sight LLC. He helps clients develop data, analytics and digital technology strategies to drive compelling relationships with customers. In this blog, he'll discuss ways in which marketing organizations can regain their strategic bearings and leverage their tech stack for both short-term and long-term gains. Reach him at shiv.gupta@quantumsight.com.
3 Resource Allocation Questions to Ask for Better Returns
Performance Marketing
Here are three questions data-driven marketers and those in customer-focused functions need to ask in order to evaluate their resource allocation during uncertain times.
Are You Prepared to Handle the Oncoming Martech Consolidation?
Performance Marketing
For those marketers who rely on marketing technologies while navigating an industry landscape that changes almost daily, here are four considerations to make when adapting to the oncoming martech consolidation.
How Do We Leverage Data to Drive a Faster Economic Recovery?
Performance Marketing
As growth leaders, we will be waking to a world with fewer resources and businesses desperate to grow again once we get past the coronavirus pandemic. However, in our struggle [...]
Is Identity Resolution the New, Must-Have Martech Solution?
Media
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It’s the new elixir being pitched as the critical additive to make [...]
Is Identity Resolution the New, Must-Have Martech Solution?
Performance Marketing
There's a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It's the new elixir being pitched as the critical additive to make [...]
Influencer Marketing Can Have Great ROI and You can Prove It
Performance Marketing
In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]
Why Influencer Marketing Is Going From Fad to Marketing Trend
Media
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic. A confluence of factors are driving influencer marketing, including [...]
Why Influencer Marketing Is Going From Fad to Marketing Trend
Performance Marketing
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic. A confluence of factors are driving influencer marketing, including [...]
Navigating Martech Amid the Land of Shiny Solutions
Performance Marketing
The marketing technology landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly [...]
Revisiting My 3 Marketing Predictions: Climate Change Rose to the Top
Performance Marketing
I am going to be taking a break from posting for a bit. So, before I start my break, I thought I would revisit some marketing predictions I made earlier [...]