Reggie Brady
Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
How to Increase Your Email Prospecting Odds for Success
Email prospecting or lead generation can be a controversial topic. Let’s start by looking at the negatives and then move to the positives.
Test It Out
All marketing should be iterative. You launch a campaign, review results and determine your success. During the process, it is imperative to test.
How Gmail Changed the Delivery Game
Here's a look at how Gmail—and changes this ISP has introduced during the past year and a half—affects marketers.
The More You Know
What is one of the biggest challenges for email marketers? Deliverability. Do your emails get delivered to the primary inbox, show up in a bulk or spam folder, or does [...]
How to Grow Your Email List—the Lifeline for Success
Have you measured your email list churn rate recently? You don't want a leaky bucket with more leaving than joining. Check this twice a year. A growing list of recipients [...]
Give It Some Juice
It's a challenge to make emails stand out in an increasingly crowded inbox. How do you separate your company from the crowd? Here are five tactics to improve your odds [...]
Covering All the Bases
You've seen the reports that email has the ROI of any digital or offline channel. Looking forward, in 2016 the Direct Marketing Association projects this ROI by channel: Email—$35.02; Search—$23.62; [...]
Email Cadence
One of the frequently asked questions about email marketing is "How often should I mail?" Unfortunately, there is no silver bullet. The answer will depend on how robust your email [...]
Divide and Conquer
Segmented, targeted emails can improve results up to nine times, according to Jupiter Research. As a marketer, you want to be more relevant to your customers, and segmentation should allow [...]
The Power of the Inbox
If most of your emails are promotional, please take the time to read further. I want to talk about the power of newsletters to engage your customers. If you already [...]