Melissa Sepos

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Market Focus: Video Gamers

Performance Marketing

Don’t dismiss video game play merely as a rite of adolescence. It represents a booming market that is seeing increases in the number of games available, types of systems and [...]

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List Prospecting Trends

Performance Marketing

Everyone is trying to save money when it comes to list prospecting. As with any purchase, you want to do your research. Consider the base list price, the type of [...]

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Save Money on Your Fulfillment Kits

Publishing

Knowing your audience is a direct marketing basic and is key to saving you money on your fulfillment kits. Your first step in assessing your kit should be determining your [...]

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Special Report List Buying Guide

General

Introduction At a not-so-long-ago List Vision event held by the Direct Marketing Association (DMA), I remember hearing either Don Mokrynski or Mal McCluskey state that the number of datacards had [...]

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Soar to New Heights With Pilots

General

By Melissa Sepos Every month when Plane & Pilot magazine arrives, subscribers block out the rest of the world, absorbed in its contents. The articles are practical, how-to pieces that [...]

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Take Flight With Business Travelers

General

By Melissa Sepos Life on the road can be lonely. The more than 34 million tired and weary American business travelers are looking for convenience, added-value and premiums to make [...]

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Fitness Buffs

General

By Melissa Sepos She's the neighbor who gets up to run at 5:30 a.m., the mom who heads to kick-boxing class after dropping off the kids at school and the [...]

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Using Viral Marketing Effectively

General

By Melissa Sepos Online marketers are having success with viral marketing: messages distributed with the intent of being passed along to grow a marketers e-mail file or increase company or [...]