Save Money on Your Fulfillment Kits

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Knowing your audience is a direct marketing basic and is key to saving you money on your fulfillment kits. Your first step in assessing your kit should be determining your goal: new sale, incremental business, customer/prospect awareness. With your goal in mind, develop fulfillment materials that communicate the right information in the most cost-efficient manner to drive the desired response.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in