Save Money on Your Fulfillment Kits
Knowing your audience is a direct marketing basic and is key to saving you money on your fulfillment kits. Your first step in assessing your kit should be determining your goal: new sale, incremental business, customer/prospect awareness. With your goal in mind, develop fulfillment materials that communicate the right information in the most cost-efficient manner to drive the desired response.
“Most cost savings are coming from the appropriate use of appropriate materials. This may sound like a no-brainer, but it’s not as simple as it sounds.
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