Portrait of Kate Watts

Kate Watts

Kate Watts is CEO of creative consultancy Long Dash.

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To Build Trust and Unlock Innovation, Support Your Employees’ Side Hustles

Voice

Rejecting the rigid notion of the 9-to-5 can yield positive results for all parties.

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Sustainability Is the Supply Chain Issue Nobody’s Talking About

Columnist Network

When a business truly owns a values-driven supply chain, a powerful story unfolds.

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Want to Create Meaningful Branded Content? Try a Journalistic Approach

Columnist Network

Marketers often over-index on creating content that follows a tired conversion funnel playbook.

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The Future of Marketing Lies in Immersive Research

Columnist Network

An intimate understanding of decision-making is precisely the information brands need today.