Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Long Dash CEO Kate Watts shares a new approach for brands to connect authentically with consumers. Below, in her own words, she suggests ditching the conversion funnel to earn consumer loyalty.
There is a familiar feeling of dread when exiting a grocery store only to be greeted by a smiling volunteer requesting “just a minute of your time.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in