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Consumers are tired of the sales pitch

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Long Dash CEO Kate Watts shares a new approach for brands to connect authentically with consumers. Below, in her own words, she suggests ditching the conversion funnel to earn consumer loyalty.

There is a familiar feeling of dread when exiting a grocery store only to be greeted by a smiling volunteer requesting “just a minute of your time.”



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