Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Long Dash CEO Kate Watts shares a new approach for brands to connect authentically with consumers. Below, in her own words, she suggests ditching the conversion funnel to earn consumer loyalty.
Want to Create Meaningful Branded Content? Try a Journalistic Approach
Consumers are tired of the sales pitch
