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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Long Dash’s Kate Watts reviews the environmental impact of shipping and delivery services. Below, in her own words, she says a brand’s expression of values must extend to its supply chain.
As supply chain challenges dominate global headlines, it strikes me that the absolute impact a brand’s supply chain has on the consumer experience has been radically underestimated, underreported and under-scrutinized.