Steve Krajewski


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    GSD&M Strikes Media

    Brand Marketing

    The merger of Pennzoil and Quaker State Corp. will eventually net GSD&M in Austin, Texas, an estimated $20 million in media buying assignments for Quaker State motor oil. Courtneye Wolf, […]

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    Breuners Centralizes At Fogarty

    Brand Marketing

    Furniture Dealer Assigns 5 Chains’ $20 Mil. Creative, Media Biz DALLAS–Breuners Home Furnishing Corp. of Lancaster, Pa., consolidated the $20 million advertising account for its five retail chains at Fogarty […]

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    Temerlin Puts Fannon Atop Penney ‘Team’

    Brand Marketing

    Temerlin McClain in Irving, Texas, hired local agency and client veteran Diane Fannon to take the top management post on its J.C. Penney account. Fannon, formerly senior vice president and […]

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    Fogarty Vet Takes Publicis Job

    Brand Marketing

    Twelve-year Fogarty Klein & Partners account management veteran Bill Penczak is leaving the Houston agency this month to assume a senior vice presidency at Publicis in Seattle. As one of […]

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    BofA Appoints Tandem

    Brand Marketing

    Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the […]

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    Hilton Ups Temerlin’s Ante

    Brand Marketing

    Adds Bally’s Las Vegas Casino to Texans’ Stake DALLAS–Temerlin McClain was assigned the $3 million advertising account of Bally’s Las Vegas without a review. The award was based on the […]

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    BofA Hires Bozell, Temerlin

    Brand Marketing

    Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the […]

    This is a Profile

    Cartel Creativo’s Defense Scores

    Brand Marketing

    Outpoints Bromley, Aguilar to Retain J.C. Penney’s Hispanic Work DALLAS–Cartel Creativo defeated the much larger Bromley, Aguilar & Associates last week to hang onto the $8 million Hispanic advertising account […]

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    Chick-fil-A’s ‘Eat Mor Chikin’ Herd Hits ‘Cow TV’

    Brand Marketing

    The Richards Group Brings Its Outdoor Humor to Indoor Screens DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar […]

    This is a Profile

    Cartel Creativo’s Defense Scores

    Brand Marketing

    Outpoints Bromley, Aguilar To Retain J.C. Penney’s Hispanic Work DALLAS–Cartel Creativo defeated the much larger Bromley, Aguilar & Associates last week to hang onto the $8 million Hispanic advertising account […]