Skai and Pentaleap want to help advertisers buy retail media with less hassle.
The two adtech companies have built an integration between Skai’s network of more than 8,000 advertisers and the ad networks that Pentaleap powers for retailers like The Home Depot, Mexican pharmacy Farmacia San Pablo, and Brazilian pharmacy Pague Menos.
The partnership is evidence of a broader shift in the industry as newer retail adtech firms like Kevel, Koddi, Pentaleap, and Topsort challenge long-dominant players like Criteo and Epsilon. Skai inked a similar deal with Koddi at the end of 2024.
Working with Skai is in line with Pentaleap’s mission to “democratize” retail media, said Andreas Reiffen, CEO and co-founder of Pentaleap, in a statement.
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