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In recent years, several brands have debuted their own limited-edition apparel line. Instacart has done it. Popeyes has done it (with Megan Thee Stallion, no less). SunnyD, Chipotle, Dunkaroos and Pizza Hut have also done it.
In this sense, there’s nothing groundbreaking about Heinz introducing its first clothing collection, which features a red blotch meant to resemble a ketchup stain on each item.
What is noteworthy, however, is that all 157 garments in Heinz’s Vintage Drip line are one-of-a-kind secondhand streetwear and designer pieces provided by the online clothing resale platform thredUP.
“While Heinz is recognized globally for its iconic glass bottle and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement,” Alyssa Cicero, brand manager of brand communications for Heinz, said in a statement.
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