Best Buy shoppers will soon see more influencers on the tech retailer’s website.
The company is rolling out a feature on its website that lets creators put together curated product collections and earn commission on those sales. It’s part of a broader program called Best Buy Creator, which formalizes and expands its relationship with social media influencers.
Similar to the Amazon Influencer Program, which launched in 2017, Best Buy Creator will aim to drive new traffic and sales to the retailer’s marketplace on BestBuy.com.
Best Buy Creator fits in tightly with the brand strategy that the retailer announced last year alongside its brand refresh, said Best Buy chief marketing officer Jennie Weber.
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