Amazon is experimenting with more generative AI ads.
In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products.
Now, Amazon has turned on the spigot with video ads.
Amazon confirmed to ADWEEK that it is testing video ads in Rufus, an extension of text-based search ads that were initially included in Rufus. The ads were spotted by Patrick Petriello, director of retail marketplace strategy at Acadia.
“We continue to test multiple ad formats in Rufus, including video,” said an Amazon Ads spokesperson.
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