Alt Image Text

John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel

John Deere is running a campaign as it kicks off a contest to recruit a 'chief tractor officer' who will create TikTok content for the brand.

Alt Image Text

Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?

Given current market dynamics, double-digit growth may only be sustainable for the short term.