The Latest
ADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay
Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.
READ FULL STORY >
ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad
Here's how to make a successful NFL ad, according to data.
READ FULL STORY >
ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings Attached
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
READ FULL STORY >
ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars
As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.
READ FULL STORY >
ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
READ FULL STORY >
ADWEEK Agencies Advantage: Turnaround Signs at WPP and S4 Could Tip the Holdco Power Scales
Publicis still commands the top spot, but WPP and S4 are upping the competition
READ FULL STORY >
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
READ FULL STORY >
ADWEEK Tech Advantage: AI’s Honeymoon With Advertisers Gets a Reality Check
Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who's actually accountable when it breaks.
READ FULL STORY >
ADWEEK Brand Advantage: B2B Brands Break Out of the Office Onto the Field
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
READ FULL STORY >
ADWEEK Creativity Advantage: A Sports Marketing Renaissance Opens the Playing Field to New Brands
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
READ FULL STORY >
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.
READ FULL STORY >
ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
How we access information is changing
READ FULL STORY >
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
READ FULL STORY >
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
READ FULL STORY >
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
READ FULL STORY >