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Marketers Still Aren’t Ready for a World Without Cookies

Digital marketers have spent the last 18-24 months planning for the end of third-party cookies. Most still say they are only somewhat ready for the new digital advertising reality.

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Creative Inspiration for Better Performance Marketing

For marketers, creativity can only flow if it’s grounded in progressive thinking and a deep understanding of consumers and the market.

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Too Many Marketers Get Identity Resolution Wrong

Identity resolution—combining all the data and insight you have about your customer into a cohesive and addressable profile—is critical to your ability to drive customer engagement and business performance.