The Key to Optimizing AI to Drive Real Retail Media Outcomes
As the retail media landscape becomes more crowded, advertisers are demanding better solutions.
Identity Is the Key to Marketing Magic
Marketing can sometimes feel like a mythical quest, but the right tools can turn that marketing fantasy into reality.
If You Want to Deliver a Better Experience, You Need a Connected Tech Stack
Customers are essential to the ethos of marketing, but they aren’t always at the center of a marketer’s strategy.
Marketers Still Aren’t Ready for a World Without Cookies
Digital marketers have spent the last 18-24 months planning for the end of third-party cookies. Most still say they are only somewhat ready for the new digital advertising reality.
Creative Inspiration for Better Performance Marketing
For marketers, creativity can only flow if it’s grounded in progressive thinking and a deep understanding of consumers and the market.
Too Many Marketers Get Identity Resolution Wrong
Identity resolution—combining all the data and insight you have about your customer into a cohesive and addressable profile—is critical to your ability to drive customer engagement and business performance.