Creative Inspiration for Better Performance Marketing

A new digital magazine provides the advice you need to deliver results

Marketers are under more pressure than ever to deliver measurable business results, all while dealing with the challenge of digital transformation and consumer behavior that seems to shift on a moment’s notice. Simply put: How do you stay ahead of the curve when simply understanding the curve is a daily struggle?

To help marketers approach performance marketing with the creative vitality it requires, Epsilon has created Core, a new digital magazine that provides hands-on advice for making sense of todays’ complicated landscape. The goal: Challenge what’s possible in your marketing and shift perceptions of what cutting-edge execution looks like.

Check out the inaugural issue of Core and get advice on creative marketing innovation.

Highlights of the debut issue include:

  • An in-depth examination of the strengths and limitations of walled gardens in understanding the full customer journey from brand, agency and mar tech perspectives.
  • Actionable insights on how marketers can break free from email’s transactional roots in a Q&A between Forrester principal analyst Shar VanBoskirk and Oden Benyo, Epsilon’s president, messaging and international offerings.
  • A detailed analysis of how three restaurant/food delivery leaders—GrubHub, Chick-Fil-A and Lettuce Entertain You—have created effective and engaging mobile loyalty apps.

Stay in the know by downloading the first issue here.