Marketers are under more pressure than ever to deliver measurable business results, all while dealing with the challenge of digital transformation and consumer behavior that seems to shift on a moment’s notice. Simply put: How do you stay ahead of the curve when simply understanding the curve is a daily struggle?
To help marketers approach performance marketing with the creative vitality it requires, Epsilon has created Core, a new digital magazine that provides hands-on advice for making sense of todays’ complicated landscape. The goal: Challenge what’s possible in your marketing and shift perceptions of what cutting-edge execution looks like.
Check out the inaugural issue of Core and get advice on creative marketing innovation.
Highlights of the debut issue include:
- An in-depth examination of the strengths and limitations of walled gardens in understanding the full customer journey from brand, agency and mar tech perspectives.
- Actionable insights on how marketers can break free from email’s transactional roots in a Q&A between Forrester principal analyst Shar VanBoskirk and Oden Benyo, Epsilon’s president, messaging and international offerings.
- A detailed analysis of how three restaurant/food delivery leaders—GrubHub, Chick-Fil-A and Lettuce Entertain You—have created effective and engaging mobile loyalty apps.
Stay in the know by downloading the first issue here.
