The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms
Not all retail media platforms are created equal and it’s not always apparent which ones are worth your digital marketing dollars.
Creative Inspiration for Better Performance Marketing
For marketers, creativity can only flow if it’s grounded in progressive thinking and a deep understanding of consumers and the market.
Too Many Marketers Get Identity Resolution Wrong
Identity resolution—combining all the data and insight you have about your customer into a cohesive and addressable profile—is critical to your ability to drive customer engagement and business performance.