LOS ANGELES A fanciful TV spot for Pacific Life Insurance by independent Kovel/Fuller—one of two in the client’s recently launched campaign—features animation by Academy Award-winning artist Alexander Petrov.
The 30-second ad incorporates the Newport Beach, Calif., insurance company’s signature humpback whale imagery, which it has used in its advertising since 1997. According to Milda Goodman, assistant vice president, advertising and public relations at Pacific Life, the whales “represent [company] attributes such as strength, size, endurance and performance.”
While 20 of Pacific Life’s past efforts have featured film footage of real-life whales in their natural habitats, the new ad renders the massive mammals as animated “paintings in motion,” Goodman said.
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