A Whale of a Difference for Pac Life

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES A fanciful TV spot for Pacific Life Insurance by independent Kovel/Fuller—one of two in the client’s recently launched campaign—features animation by Academy Award-winning artist Alexander Petrov.

The 30-second ad incorporates the Newport Beach, Calif., insurance company’s signature humpback whale imagery, which it has used in its advertising since 1997.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in