Tracee Ellis Ross's Beauty Brand Is More Than Haircare

The actress and entrepreneur wants to inspire inclusion and innovation in the space

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Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection of two bottles and being told to mask her natural look, Ross is just looking forward to continuing a movement.

“I want there to be a shelf space that can’t contain us,” she said. “I want this brand to be more than just a space to get good hair products.” 

The actor and entrepreneur shared her insights at Adweek’s

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