This year’s installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon’s Jeff Bezos return to the prime position, placing first for the second straight year. He outpaced Alphabet’s Larry Page (No. 2) and Facebook’s Mark Zuckerberg (No. 3)—though all three continue to drive us headlong into the future. It’s also worth noting that, for the first time, no holding company chiefs placed among the top 10, while honchos at consultancies, CRM firms, cloud providers and gaming concerns came on strong.