This post was created in partnership with OMD
In an era where AI can accelerate entire workflows in seconds, the pressure to integrate the technology is omnipresent. But brands are finding that speed without strategy can sometimes do more harm than good.
During a Brandweek session co-hosted with OMD, Kim Einan, chief strategy officer at OMD, and Jim Cowsert, VP of enterprise brand, advertising, and media at Voya, discussed the benefits and drawbacks of AI augmentation within marketing operations—and what responsible use looks like today.
AI as an enhancer—not a replacement
Einan opened the conversation with a reality check on how quickly the industry has adopted the latest technology—84% of marketers, she shared, consider AI to be critical to their advertising strategies.
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