Samsung Wins the Tribeca Film Festival’s First Branded Content Award

With a short about 'hearing' color

Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the festival introduced this year to recognize the best content resulting from the marriage of entertainment and advertising. 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.