The Late Night Format Was Broken. So Samantha Bee Burned It to the Ground

Full Frontal star on diversity in media, in-show branding and more

With a match in her hand and a mischievous smirk on her face, Samantha Bee is getting her inner pyromaniac on. She’s in the middle of a photo shoot in a loft not far from the Lincoln Tunnel in New York, and it’s a fitting visual, given that, since launching Full Frontal on TBS three seasons ago, Bee has pretty much burned down the nearly all-male, mostly white late-night format.

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This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.