Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS?
Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjunction with FIFA and Fox Sports, the MLS created watch parties as a strategic effort to keep the league top of mind during the global tournament being hosted in North America.
And now, with the World Cup soon coming to a close, the MLS wants to keep the ball rolling, with Duggal saying the league is launching the largest coordinated marketing campaign in its history.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
