With the advertising world congregating this week at the Cannes Lions International Festival of Creativity, Meta is using the event to launch a new set of generative AI features for advertisers and agencies.
The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features include consistent branding at scale, which enables advertisers and agencies to integrate logos, colors, fonts, and more to customize their creative.
New video generation capabilities will enable advertisers to transform images into dynamic videos with animations, text overlays, and music. This feature is still in the testing phase, but once it’s available, brands will be able to diversify their creative by making it easier to create more performant and engaging video ads for their target audience.
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