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Izod is on a mission to convince customers that the brand is fresh, of the moment and can be purchased year-round—not just during the warm summer months and golfing season, but in fall, winter and the holiday season too. As a result, the brand just launched a major marketing effort, with some help from SNL head writer Colin Jost and Green Bay Packers quarterback Aaron Rodgers. Izod hopes Jost and Rodgers can help the brand convince consumers that Izod is always relevant, no matter the season.
“The brand is uniquely strong in the spring and summer, around golf and around the beach holiday, summer holiday vacation.