On a boring date? Escape through a crack in the floor. Wall in your way? Just jump straight through it.
Bud Light Next, the first zero-carb beer from parent company Anheuser-Busch, is entering the Super Bowl with a 45-second spot focused on looking past the present to build a better future. The commercial, titled “Zero in the Way of Possibility” and created by Wieden+Kennedy, features the aforementioned situations, along with scenes dedicated to the metaverse and nonfungible tokens.
“Ten years in the making, Bud Light Next is a symbol of our continued commitment to innovation,” Andy Goeler, Bud Light’s vp of marketing, said in a statement.
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