Imagination Is Power in Bud Light Next's Super Bowl Spot

Anheuser-Busch's new zero-carb beer makes its Big Game debut

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On a boring date? Escape through a crack in the floor. Wall in your way? Just jump straight through it.

Bud Light Next, the first zero-carb beer from parent company Anheuser-Busch, is entering the Super Bowl with a 45-second spot focused on looking past the present to build a better future. The commercial, titled “Zero in the Way of Possibility” and created by Wieden+Kennedy, features the aforementioned situations, along with scenes dedicated to the metaverse and nonfungible tokens.

“Ten

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