Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz

How I Built This host shares his experience at Adweek's How Brands Found Their Voice With Audio event

guy raz
Guy Raz addresses how curiosity can outweigh intelligence when it comes to telling stories. Adweek

Despite what you might think of him, Guy Raz, host of the ultra-popular NPR podcast How I Built This, doesn’t see himself as a great reporter.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.