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ADWEEK House

How Healthcare Marketers Can Navigate Immense Data

More data requires more thoughtful marketing when it comes to patients and doctors

(L-R) Sumitomo Pharma’s Bill Lucas, Novo Nordisk’s Tara Sparks, PulsePoint’s Jonathan Zile, Genentech’s Gozde Dinc, CMI Media Group’s Eugene Lee
(L-R) Sumitomo Pharma’s Bill Lucas, Novo Nordisk’s Tara Sparks, PulsePoint’s Jonathan Zile, Genentech’s Gozde Dinc, CMI Media Group’s Eugene Lee
ADWEEK JUSTIN CHIN
By Justin Chin

This post was created in partnership with PulsePoint

For healthcare marketers, can too much data be a bad thing? And what are the best practices for navigating privacy regulations?

During an ADWEEK House Austin panel co-hosted with PulsePoint, industry leaders in healthcare explored the need to balance troves of data with putting the consumer first.

A new metric for audience quality

Jonathan Zile, SVP of data solutions at PulsePoint, moderated the discussion and acknowledged that “there’s almost no limit on what we can do with data in terms of collection, processing, analysis.”

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ADWEEK JUSTIN CHIN

Justin Chin

Justin Chin is a contributing writer for ADWEEK.

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