Home to a whopping 22 companies in the Fortune 500, Dallas is clearly a city that knows how to attract, retain and grow big businesses. But this collection of global powerhouses is only part of what makes Dallas such a compelling and complex marketplace. The city’s strong traditions in sports, entrepreneurship, technology and multiculturalism have created a region rich in opportunities and packed with talent. In Adweek’s newest city spotlight, we look at the Brand Stars who are helping shape the future of Dallas while also keeping it true to the roots that made it such a hotbed of growth and success.