CB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in the Door

3 live sessions and a new video series

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in