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Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores.
The brand recently launched its live music series, CB2 After Hours, in New York. The campaign will continue into early 2019 in a number of other cities. The first concert took place in late August at one of the brand’s NYC locations with a performance by Betty Who.
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