When Burger King’s marketing teams aren’t setting fire to just about everything these days, they’re putting the torch to mega-rival McDonald’s. In the newest installment of its ongoing effort to troll the golden arches, Burger King is again leveraging a lingering (and apparently international) cultural fear of clowns.
LOLA MullenLowe, the Spanish agency that won global acclaim for its Scary Clown Night promotion—which gives free Whoppers to those who dress as clowns on Halloween—has a new series of print ads featuring real photos of children terrified in the presence of clowns.
“Birthdays should be happy,” reads each ad, followed by copy encouraging fans to book a “clown-free birthday party” at Burger King.
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