Health is top-of-mind for nearly everyone these days. Whether you’re rethinking your skincare regimen, researching GLP-1s, investing in performance running shoes, searching for burnout management resources, or anxious about the cleanliness of our food supply—health dictates so many of our buying patterns.
So ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner. You can check out the vertical page here.
As we look forward, we’re going to be mining a bunch of different angles, from how health companies are navigating recommendations in AI chatbots to how companies are repositioning their marketing messages to focus on health benefits.
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