WPP Is 'On Track' With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026

Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates

WPP’s stock rose more than 26% in the early hours of trading, after the company’s first-half earnings beat analysts’ estimates. 

The numbers

  • –5.6%: Year-over-year decline in revenue less pass-through costs for the first half of 2026 to $6.39 billion (£4.75 billion), down 4.7% on a like-for-like basis 
  • –2.3%: YOY decline in revenue less pass-through costs for the second quarter to $3.34 billion (£2.48 billion), down 2.8% on a like-for-like basis 
  • –8.4%: YOY decline in average headcount, from 106,000 in the first half of 2025 to 97,000 in the first half of this year
  • –3.5%

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Brittaney-Kiefer-2021

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.