Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review

Wieden+Kennedy and TBWA are the incumbents

the logos of turbotax and quickbooks — Both companies declined to comment on the reviews.TurboTax, QuickBooks

In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013. Similarly, Quickbooks could be closing the door on a five-year relationship with TBWA\Chiat\Day, which won the account in 2018.

Several sources confirmed the accounts are in review, with Quickbooks further along: The in-house review is down to the final round. TurboTax is in the early stages of a review being run by MediaLink, according to a source.

Adweek reached out to more than a half dozen contacts within Intuit over the past week, but did not receive a response from the brand about either review.