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In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013. Similarly, Quickbooks could be closing the door on a five-year relationship with TBWA\Chiat\Day, which won the account in 2018.
Several sources confirmed the accounts are in review, with Quickbooks further along: The in-house review is down to the final round. TurboTax is in the early stages of a review being run by MediaLink, according to a source.