Key Insights:
- This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote.
- Despite integrating politics into messaging, brands are most successful when they remain nonpartisan.
Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding people to register and providing them with information on how to do so.
In many ways, it’s a marked shift from the 2016 election where marketers were more content to stay on the sidelines or fall back on humor. Now, many are focused on getting messages out about the importance of voting and are leaning into taking a stance on cultural issues.
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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
