Carnival Cruise Line has selected TBWA\Chiat\Day New York as its creative agency of record, following a pitch process that was led internally by the brand.
The agency is charged with elevating Carnival’s brand platform to create a distinctive and disruptive position for the brand with a plan for growth. Carnival’s collaboration with TBWA\Chiat\Day New York will launch during the cruise industry’s “wave” season that begins after the December holidays and runs through March, with the first work landing either late this year or early 2025.
“We wanted an agency partner who could really collaborate with us and think about how we continue to disrupt and really transcend the category.
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