After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency.
Bose declined further comment and WPP deferred back to the client.
However, a person close to the matter said the WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom.
The review spanned several months and the partnership will go into effect in spring 2018, according to a statement from the maker of headphones and speakers.
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