Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year.
The brand’s global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker.
Although its headquarters are in Newark, N.J., the audio brand operates in 10 markets, including in the U.S., Canada, U.K., Spain, France, Italy, Germany, India, Japan and Australia.