Audible Consolidates $500 Million Global Media Account With Wavemaker

GroupM’s global scale and tech helped the agency win

Audible and Wavemakers logos — By consolidating its media investment with a single agency, Audible aims to streamline its global marketing initiatives.Audible, Wavemaker

Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year.

The brand’s global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker.

Although its headquarters are in Newark, N.J., the audio brand operates in 10 markets, including in the U.S., Canada, U.K., Spain, France, Italy, Germany, India, Japan and Australia. Before now, it had a different media agency in each of those markets, according to the anonymous source.