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NEW YORK Magazines continued to feel the effects of the economic slump in the first quarter of 2009, when rate-card reported ad revenue fell 20.2 percent to $4.2 billion vs. the same period a year ago, according to Publishers Information Bureau, a service of Magazine Publishers of America. Ad pages fell 25.9 percent to 37,196 in the same period.
Revenue and pages fell across each of the top 12 magazine ad categories that make up more than 85 percent of total magazine ad spending.
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